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Level 1, 387 Little Bourke Street
Melbourne, Victoria, 3000

VTWO Crew: Nick Katsonis

Tell us your name!

Nicholas Katsonis

And the course you’re currently studying?

Bachelor of Business (Marketing)

Role at VTWO?

It’s loosely defined as Community Management. I say this because since I started, I’ve been given the opportunity to be involved in all aspects of what goes on at VTWO, from strategy to content creation and design.

Favourite part of job?

No day is the same. I could go from planning an in depth monthly strategy and budget for a client one day, to being on a video and photoshoot the next. At the same time, I’m given the freedom to come up with my own ideas which keeps me constantly thinking.

Combine that with a motivated and fun group of people to work with and you end up with an environment that doesn’t evoke the usual monotonous feel of most workplaces. When going to work doesn’t feel like chore, it puts you in a good place mentally and the flow on affect from that has a positive impact on all aspects of life.

Most challenging part of your role?

The fast paced nature of agency life. At times it can be daunting to cater to multiple clients who all have varying needs, wants and objectives. For many people this can be a massive roadblock.

However, I’ve found that heading into these situations willingly is the only way to grow and improve.

Most important piece of tech you have?

It’s a close tie between my phone and laptop. Both are important necessities at VTWO. When I’m not at work, I try to limit the amount of screen time I have, which is usually unsuccessful.

TV, YouTube, Netflix or Stan?

Netflix. I generally only use YouTube when there’s a specific video I want to watch and I find myself watching less and less television every day.

Your daily process?

On a workday, I generally spend my commute listening to a podcast – the majority of the time it’s either Joe Rogan or NBA related. Once I get to work, I catch up on any relevant news in the marketing and tech world and then spend time planning out my day/week. Throughout the day I try to not spend too much time on one task. Not only do you become disinterested, but the quality of work you produce tends to decrease exponentially.

After work I dedicate time to some form of physical activity, whether it be gym, running or riding. For me, exercise is more of a mental stimulus. The physical benefits are secondary. After a good night’s sleep, it’s back to the grind the next day.

You can follow Nick here:

Instagram@nickatsonis

Twitter@NicKatsonis

LinkedInNick Katsonis

#VTWOcrew

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Journal

  • Our number one asset is us.

    At our humble VTWO, our number one asset is us. It’s how we interact with you, casual and comfortable; it’s the value we bring, the questions we ask and the…

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  • A good (design) quote…

    I love a good quote. Specifically, I love a good quote relating to design. In my last article, we focused on the 10 Principals for Good Design by Dieter Rams….

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  • Finding Your Brand Position

    Finding your brand position is essential to the overall success of whatever it is that you do. It’s designing your brand’s offering and image so that it occupies a distinct…

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  • The Importance Of What You Do

    The following was my piece in last weeks VTWO Newsletter (you can sign up here). I spoke about legacy and the importance of establishing what you stand for and staying…

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  • 10 Principles for Good Design

    Dieter Rams. His ten principles for good design are revolutionary. Originally penned in the 1970’s, during a time that Dieter thought was “an impenetrable confusion of forms, colours and noises.” They…

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  • How To Build a Powerful Brand (Part 2)

    In our last article, we explained the four pivotal steps to building a powerful brand. Also known as the Brand Equity Model, the underlying premise behind these steps is simple;…

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