We recently had a chat to VTWO Co-Founder Andy Gooding and followed him around on a typical work day. Below are his thoughts on the latest marketing trends, as well as his phone preferences and plans for the future.
Q – In your opinion what is the current state of marketing? What are brands doing right? What could brands do better?
A – I love the state of marketing at the moment. Brands are being made to be more innovative than ever which makes campaigns a whole lot more interesting. Brands who are following modern consumption behaviour are doing it right, brands who persist in trying to lead modern consumption behaviour are not. The power is with the people.
“Brands who are following modern consumption behaviour are doing it right, brands who persist in trying to lead modern consumption behaviour are not.”
Q – Where does live streaming sit in its, and the markets, current offering?
A – I have no idea what this question is about. But I’d say Italian.
Q – You’ve had more phones in the last year than most, what have you got now and what makes it better than the previous (if it is)?
A – My phone needs are simpler than most. I want a medium size form factor so it doesn’t take up too much space in my pocket, and I want a simple intuitive user interface with as few steps as possible to make things happen. My current iPhone 8 is unbeatable, and given it’s the Product(RED) version, it makes me quite a bit sexier.
“My current iPhone 8 is unbeatable, and given it’s the Product(RED) version, it makes me quite a bit sexier.”
Q – Your daughter is carving a name for herself in fashion. What can the younger generations do to ensure they build sustainable businesses?
A – Don’t presume what you know is right, or what you know is conclusive. Never be afraid to ask for advice, but only do so if you’re prepared to listen to that advice.
Q – Where will you be, on this day, in 10 years?
A – Based on current thinking, hopefully somewhere within 30 minutes of 28.6474° S, 153.6020° E or 26.3645° S, 152.9677° E
Q – How do you relax after a project has been completed?
A – I’m too busy trying to find the revenue to replace that project to relax.
Q – Netflix series you’re currently watching.
A – That’s such a fucking Gen Y question, not everyone watches Netflix. I’m watching an Icelandic crime drama show called Trapped on SBS On Demand
Q – A keen cyclist, what bike is the ideal to sit on your mantelpiece?
A – Colnago C60. Der!
You can follow Andy here:
LinkedIn: Andrew Gooding