Hello! In case you missed
it, we have rebranded...

We are now haarper.


Level 1, 387 Little Bourke Street
Melbourne, Victoria, 3000

The Importance Of What You Do

The following was my piece in last weeks VTWO Newsletter (you can sign up here). I spoke about legacy and the importance of establishing what you stand for and staying true to that throughout your tenure. Make no mistake; this can be hard.

Now, we’re not a political place here at VTWO, we like to keep our culture and political culture at opposite ends, but given the election that was just run, I wanted to touch on an important, and I feel forgotten word; legacy.

In every branding session, we focus on your organisational values. Closely tied to this is; legacy. Legacy is what you stand for. In any example, legacy is what defines you when you’re long gone. It’s how you lived, how you acted, what you did to change something, someplace or someone for the better.

Back to politics. I’m unsure of the legacy any politician in Australia has left since John Howard. And that’s concerning. It’s that concern that makes me think “has nothing been memorable? Has nothing had a positive impact on my life over the last 12 years?”

When we look at brands, how will yours be remembered? Will it be remembered at all? Where do you fit in the world? And to quote Steve Jobs (recommended watching below) “We need to be really clear about what we want them (the market) to know about us.”

Are you clear on what problems you solve?

It’s crucial that you take the time to really think about how you want to be thought of, what do you want people to know? Why do they care? And how do you help them? These questions sound obvious, but commonly, there are the first questions forgotten. These questions are not shiny, they’re not new, but they are priceless.

Further reading:
From 2013 – The John F. Kennedy Presidential Library and Museum waned to capitalise on the 50th anniversary of President John F. Kennedy’s death, to celebrate the life of the man, not mark his untimely end. Toward that end, it wants to emphasise the relevance of the president’s legacy in the 21st century. Source: https://digiday.com/media/jfk-lives-stories/

Written by Dan Wilkins

Instagram – @TheWilkoShow
LinkedIn – Dan Wilkins
Twitter – @TheWilkoShow

Read More


  • Our number one asset is us.

    At our humble VTWO, our number one asset is us. It’s how we interact with you, casual and comfortable; it’s the value we bring, the questions we ask and the…

    Read More
  • A good (design) quote…

    I love a good quote. Specifically, I love a good quote relating to design. In my last article, we focused on the 10 Principals for Good Design by Dieter Rams….

    Read More
  • Finding Your Brand Position

    Finding your brand position is essential to the overall success of whatever it is that you do. It’s designing your brand’s offering and image so that it occupies a distinct…

    Read More
  • 10 Principles for Good Design

    Dieter Rams. His ten principles for good design are revolutionary. Originally penned in the 1970’s, during a time that Dieter thought was “an impenetrable confusion of forms, colours and noises.” They…

    Read More
  • How To Build a Powerful Brand (Part 2)

    In our last article, we explained the four pivotal steps to building a powerful brand. Also known as the Brand Equity Model, the underlying premise behind these steps is simple;…

    Read More
  • How To Build a Powerful Brand (Part 1)

    Over the last couple of articles, we’ve underpinned the importance of brand consistency and dedication to a long-term focus on building your brand. Still stuck as to how to actually…

    Read More