Hello! In case you missed
it, we have rebranded...

We are now haarper.

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Level 1, 387 Little Bourke Street
Melbourne, Victoria, 3000

Our number one asset is us.

At our humble VTWO, our number one asset is us.

It’s how we interact with you, casual and comfortable; it’s the value we bring, the questions we ask and the information you provide to us, that allow us to do a great job.

In other words, our podcasts allow you to get to know us.

According to By Nicholas Quah from Nieman Lab, AM/FM radio was 52%, down from 56% last year (USA) and additionally, more than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up from 32% last year.

As he notes, this means only good things for Spotify.

According to the latest Internet Trends report, by Mary Meeker, released last week, approximately 70 million people globally listen to podcasts – that’s doubled in the previous four years. Moreover, why shouldn’t we have a piece of that attention pie, with the average US adult spending over 6 hours each day with digital media, more than half of that on their mobiles.

So when we write an article early in the week, and back it up with a podcast later in the week, we’re (trying) to help you get better context around our thoughts and knowledge… and we’re always on the lookout for problems – so send your questions through.

Listen to the VTWO Podcast here –

iTunes: itunes.apple.com/us/podcast/vtwo/id1272714129
Google Play: bit.ly/2r1XqxJ
Anchor: anchor.fm/vtwo
Overcast: overcast.fm/itunes1272714129/vtwo
Pocket Casts: pca.st/pZ6Q

Further Reading

https://qz.com/1640910/mary-meekers-2019-internet-trends-report-highlights/

https://www.niemanlab.org/2019/03/podcast-is-growing-out-of-its-teen-years-and-facing-a-new-identity-struggle/

Written by Dan Wilkins

Instagram – @TheWilkoShow
LinkedIn – Dan Wilkins
Twitter – @TheWilkoShow

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Journal

  • A good (design) quote…

    I love a good quote. Specifically, I love a good quote relating to design. In my last article, we focused on the 10 Principals for Good Design by Dieter Rams….

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  • Finding Your Brand Position

    Finding your brand position is essential to the overall success of whatever it is that you do. It’s designing your brand’s offering and image so that it occupies a distinct…

    Read More
  • The Importance Of What You Do

    The following was my piece in last weeks VTWO Newsletter (you can sign up here). I spoke about legacy and the importance of establishing what you stand for and staying…

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  • 10 Principles for Good Design

    Dieter Rams. His ten principles for good design are revolutionary. Originally penned in the 1970’s, during a time that Dieter thought was “an impenetrable confusion of forms, colours and noises.” They…

    Read More
  • How To Build a Powerful Brand (Part 2)

    In our last article, we explained the four pivotal steps to building a powerful brand. Also known as the Brand Equity Model, the underlying premise behind these steps is simple;…

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  • How To Build a Powerful Brand (Part 1)

    Over the last couple of articles, we’ve underpinned the importance of brand consistency and dedication to a long-term focus on building your brand. Still stuck as to how to actually…

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