Everyday Carry: Dan Wilkins

There are certain things that we need every day. What we want/think we need/rely on…

Let’s go with rely on, every day. In Part I of our VTWO Essentials, we break down a few items that Co-Founder Dan Wilkins brings with him every day.

Timbuk2 Backpack
I’ve always struggled with everyday bags. Backpacks are hardly style makers, but what they give up in aesthetics, they make up for in practicality. I’m a multi-pocket sort of person; each pocket holds something different and only what it is meant to. This backpack from Timbuk2 (newly in Australia) is fantastic.

The Power Of Culture
This book was written by my uncle, Jeremy Nichols, and it is bloody sensational. Culture might seem like the new buzzword, but if you care about your company and the people in it (not in that order) then you would be ill-advised to not pay attention to how your team are feeling.

The Decision Book
Fifty Models for Strategic Thinking (New Edition) by Mikael Krogerus. The title speaks for itself. It’s a brilliant book to have in your bag, in your hand, on your desk etc. It’s compact and easy to put in a small carry bag/pouch.

Field Notes
Love their product, love the way they offer it, love their branding. Yeah, tech is good, but have you ever tried to take things in the way you do if you write them? If you’ve never watched Field Notes co-founder, Aaron Draplin talk, I cannot recommend it enough.

Power Bank
Cygnett ChargeUp Bolt 15000mAh 2.1A Power Bank Self-explanatory. Large, but essential.

iPhone XS MAX
The go-to. You know what though? The best phone I’ve ever had was the Google Pixel. So intuitive. But, having iPad, iMac and MacBook Pro really make the poor Pixel feel left out. So, back into the Apple-world, I was forced.

#VTWOcrew

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Journal

  • 10 Principles for Good Design

    Dieter Rams. His ten principles for good design are revolutionary. Originally penned in the 1970’s, during a time that Dieter thought was “an impenetrable confusion of forms, colours and noises.” They…

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  • How To Build a Powerful Brand (Part 2)

    In our last article, we explained the four pivotal steps to building a powerful brand. Also known as the Brand Equity Model, the underlying premise behind these steps is simple;…

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  • How To Build a Powerful Brand (Part 1)

    Over the last couple of articles, we’ve underpinned the importance of brand consistency and dedication to a long-term focus on building your brand. Still stuck as to how to actually…

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  • 7 Tips To Help You Get The Best From Your Design Team

    Most of us have an understanding of what looks good and bad. We ALL want our business to look great – we want to be seen as professional, cutting edge, and…

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  • Marketing Myopia

    Now would be an appropriate time to revisit Theodore Levitt’s Marketing Myopia… Marketing Myopia is “a nearsighted focus on selling products and services, rather than seeing the “big picture” of what…

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  • Why is brand consistency so important?

    A brand is more than a fancy logo, typeface and colour palette. It can encapsulate an entire customer experience and has an impact on the way you feel; even how…

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