Recently we were engaged by Champion System to create a campaign to help re-establish them as the go to brand for custom cycling apparel. They put their faith in us to create content which clearly distinguished itself from the prevailing “same-same” visuals of other brands. A special thanks to this group of willing warriors for braving the cold, and allowing us to build cyclist stereotypes around them.

CONTENT CREATION
Photography
Film & Video
Photo & Video Editing
Social Posts

DIGITAL STRATEGY
Brand Strategy
Platform Strategy
Content Strategy
Execution Strategy

#MadeByVTWO

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Journal

  • 10 Principles for Good Design

    Dieter Rams. His ten principles for good design are revolutionary. Originally penned in the 1970’s, during a time that Dieter thought was “an impenetrable confusion of forms, colours and noises.” They…

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  • How To Build a Powerful Brand (Part 2)

    In our last article, we explained the four pivotal steps to building a powerful brand. Also known as the Brand Equity Model, the underlying premise behind these steps is simple;…

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  • How To Build a Powerful Brand (Part 1)

    Over the last couple of articles, we’ve underpinned the importance of brand consistency and dedication to a long-term focus on building your brand. Still stuck as to how to actually…

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  • 7 Tips To Help You Get The Best From Your Design Team

    Most of us have an understanding of what looks good and bad. We ALL want our business to look great – we want to be seen as professional, cutting edge, and…

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  • Marketing Myopia

    Now would be an appropriate time to revisit Theodore Levitt’s Marketing Myopia… Marketing Myopia is “a nearsighted focus on selling products and services, rather than seeing the “big picture” of what…

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  • Why is brand consistency so important?

    A brand is more than a fancy logo, typeface and colour palette. It can encapsulate an entire customer experience and has an impact on the way you feel; even how…

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