Athletics Australia Track & Field Championships

B A C K G R O U N D

Athletics Australia Track & Field Championships

Held from the 1st to the 7th of April, the Australian Track & Field Championships showcases more than 3500 of Australia’s best athletes at Sydney Olympic Park, making it largest annual athletics event in Australia and Oceania–Pacific region.

D I G I T A L  S T R A T E G Y
Content Strategy
Creative Direction

C O N T E N T  C R E A T I O N
Graphic Design
Photo Editing

#MadeByVTWO

B R I E F

Creative graphics and content – internationally recognised.

To compliment the plethora of content being delivered on Athletics Australia’s social channels, including YouTube livestream and results updates, VTWO was tasked with creating graphics that were distributed across social channels.

S O L U T I O N

Creative for Australia’s greatest athletes.

The graphics created during nationals provided a unique look and feel that varied across different aspects of the event, but stayed true to the set brand guidelines. This allowed users to distinguish between different elements of the event. Alongside the our design work for Athletics Australia specifically during the Australian Track & Field Championships, we’ve also been providing other design work for them over the past four weeks. Head on over to their social channels to check it out.

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Journal

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  • 10 Principles for Good Design

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    In our last article, we explained the four pivotal steps to building a powerful brand. Also known as the Brand Equity Model, the underlying premise behind these steps is simple;…

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