Most of us have an understanding of what looks good and bad. We ALL want our business to look great – we want to be seen as professional, cutting edge, and organised.
How do we convey these things? In most cases, this is where a designer or a creative team can help. When utilised effectively design can take an initial idea and turn it into something great and timeless.
How do we empower our creatives to do their best work for your project? We’ve put down a few tips, that you might find helpful.
Include your designer(s) from the start of the project.
Include your designer or creative teams in early meetings, at the beginning of your project.
A detailed, structured brief is great, but face-to-face contact is so important. Allow the creative team (in this case, us!) to meet and build a relationship with you, the client. Why? Because the work will be better for it.
Your designer(s) will have a tactile sense of who they are creating for, what is needed (hearing it from the client), and will feel far more connected to the project.
For more on who you are creating for, see Dan’s article here.
Give someone a ‘why.’
Hell hath no fury like a designer mindlessly creating graphics.
Designers (me included) are generally over-thinkers. We want to know why we are creating something. Knowing the why behind a project also gives depth and meaning — it can help a designer, or team, create a deeper level of design and a far greater result for you.
Great Ideas come from knowing the why, and those ideas will form far greater design solutions that will stand the test of time.
Support your designers across a project.
Through the brief, through meetings, through the actual design, and through the roll-out and implementation. Feed us updates and new information that comes to hand. This will help influence greater design direction, and develop an outstanding solution, for you.
Provide a solid brief. And let them run with it.
A detailed, well-written brief will give your team the structure and information needed to successfully meet the “demands” of the client. It will also be an excellent base as the project develops over time.
Don’t be afraid to let your designers run with an idea that falls outside the details of the brief. Let us think, create, break the rules, and then present it as an alternative concept. You may love that we have gone to the effort to think outside the box and create something completely unique.
Designers are not simply trained to operate software, that you don’t understand.
Trust the designer or the team you are working with know what is best when it comes to style. We do more than simply move pixels around a screen.
Challenge our thinking — and ask why.
Ask – why this colour? Or, Why this concept?
Will it drive us nuts? Yes. Completely (ha!). But it will teach a greater level of thinking and help develop younger designers to think on a deeper level of design. In our defence though… sometimes things just look good in that colour.
Failing to plan, is planning to fail.
If you provide a brief to your team on a tight deadline, then the work will look like it was created on a tight deadline. Sometimes, of course, this is much easier said than done, we get it.
Our industry loves (much to its own detriment) a late deadline, and sometimes these are unavoidable. But by being organised and by giving your designers time to think, they will create something far greater than what was originally developed as a quick concept.
- Include your designer(s) from the start of the project.
- Give someone a ‘why.’
- Offer support.
- Provide structure.
- Trust Us.
- Challenge our thinking — and ask why.
- Be organised.
I hope this helps – feel free to let me know your thoughts!
Shoot me an email at firstname.lastname@example.org
Working with a Designer – https://seths.blog/2018/01/working-with-a-designer-four-paths/
Written by Ryan Impey